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What does an SEO Specialist Do?

The job role of an SEO specialist is to optimize a website for search engines for improving its rankings in the search engine results pages or SERPS. SEO or Search Engine Optimization is a process that helps in increasing the visibility of a website in search engines and gain more organic traffic. An SEO professional or expert or marketing specialist or consultant helps in achieving the same. In order to become one, you don’t need a formal education or possess a university degree. If you want an SEO specialist for your company website, MediaOne Marketing got you covered.

Additional responsibilities of an SEO expert include being acquainted with types of SEO, optimization of the technical aspects of a SEO website, improving the usability and site structure, analysis of SEO performance by the website, webpage optimization for on page SEO, content optimization for users and search engine, working on linkbuilding campaign to improve the link profile of the website, keeping an eye on the website ranking on various search engines, keeping yourself apprised with the variations in the SEO ranking factors, acquainted with creation, analysis, and interpretation of SEO reports with the help of Google Analytics etc., acquainted with the working of SEO tools such as Bing webmaster tools, SEMRUSH, Google search console, Ahrefs and a lot more.

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